Big Data Analysis and Data Mining

Recommender Systems and Personalization

Recommender Systems and Personalization technologies are designed to enhance user experience by providing tailored recommendations and content based on individual preferences and behavior. These systems analyze user data, such as past interactions, preferences, and demographics, to generate personalized recommendations for products, services, or content.Recommender Systems utilize various algorithms, such as collaborative filtering, content-based filtering, and hybrid approaches, to suggest items that are likely to be of interest to the user. These systems are widely used in e-commerce platforms, streaming services, social media platforms, and more, to help users discover new products, movies, music, or news articles.Personalization goes beyond recommendations to customize user interfaces, content, and services based on individual preferences.